ABOUT THE PROJECT

After taking a brief hiatus to upgrade their booth and take their business to the next level, The Poor Porker needed a rebrand to better communicate their personality and vision. Some key elements they wanted to emphasize consisted of adventure, gumption, frugality, and the simple joys of life. The end result was a harmonious marriage of their former rolling pin/hammer icon with a gritty handmade type, nestled within a badge any boy scout would be proud to brandish.

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