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Fractal Features


Fractal Features

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Fractal Features


Fractal Features

ABOUT THE PROJECT

Fractal Features needed a brand as impactful as their films. The challenge: it also needed to cohesively blend with Journey Box Media, an online video library resource for churches comprised of equally powerful short films. Using the box icon as a jumping off point, I fashioned a brand that could be made into a seamless pattern. The end result was a fractal installation of the box element, infinitely complex and self-repeating. 

frac·tal

ˈfraktəl/

noun

  1. A curve or geometric figure, each part of which has the same statistical character as the whole. Fractals are useful in modeling structures (such as eroded coastlines or snowflakes) in which similar patterns recur at progressively smaller scales, and in describing partly random or chaotic phenomena such as crystal growth, fluid turbulence, and galaxy formation.
 
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