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Concord Coffee


Concord Coffee

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Concord Coffee


Concord Coffee

ABOUT THE PROJECT

When the guys at Concord Coffee Co. approached me to help them establish their brand, slated to launch in early 2015, I was excited to say the least.

"Concord" means agreement or harmony between two groups, and therefore reflects the essence of the shop, whose primary objective is to serve quality craft coffee, but more importantly, bring people together for community.

The enneagram - a commonly understood and taught symbol used to identify the nine interconnected personality types - has been hand drawn to invoke a human element within such a clean geometric shape. Furthermore, the palette was inspired by the warm, rich tones found within coffee beans and Florida's wild scrub.

 

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Concord Coffee 2


Concord Coffee 2